Fair Luxury Jewellers Survey

The Fair Luxury Jewellers Survey

Calling all jewellers, retailers and manufacturers – Fair Luxury needs your help!

One of our aims is to encourage and support jewellers to work with responsibly sourced materials, but we are well aware that this brings challenges, especially with gold availability and selection.

To facilitate, we have developed a Jewellers’ Survey to open up a discussion between jewellers and suppliers. It aims to gather information on the current and potential demand for responsibly sourced and traded gold (bullion, findings and chain). The survey also looks to see if our community (that’s you!) can come together to purchase ‘minimum order’ quantities required by dealers and suppliers, which are often beyond the reach of small independent makers.

With a little preparation, the survey takes less than 10 minutes to complete. To create a realistic picture, we kindly ask that you look at your current gold consumption (type and volume). For this you will need:

  • An idea of your annual gold use in grams (e.g., average over the past 2-3 years)
  • An idea of the percentage of gold you use by carat, colour and source (recycled/FT/FM/SMO/uncertified).

If that looks a bit daunting, here is an example to help figure it out:
Think of how many rings/earrings/etc you make in a year and their approximate weight. Then multiply by rough quantity – easy! 

It is not an audit – approximate figures are fine!

We appreciate it is a little work, but this information will help create a strong picture of demand to present to the manufacturers. All data will be collated and anonymised.

The survey will be open until 30 September 2021.

or follow the link to take part: https://www.fairluxury.co.uk/goldsurvey2021/

Please share as widely as you can – the more information we gather, the more influential it can be!

Thank you in advance!