Trends & The New Digital Normal in a Post-COVID World

Trends & The New Digital Normal in a Post-COVID World

Our March Open House: An energising and inspiring panel discussion on design and consumer trends in 2021 and beyond.

Thursday 11 March 15:00-16:30 (GMT) online

2020 was a year like no other and has understandably left many of us feeling uncertain about what lies ahead for the jewellery industry. With this month’s Open House we hope to shed some light on what we might expect from an inexorably changed marketplace and analyse how to effectively communicate your brand’s message in a virtual world.

In what promises to be an informative session with lots of practical advice, we call on industry experts to share their visions of the ‘new normal’ and the changes that will come to define a post-pandemic world.

Fair Luxury is delighted to invite you to this dynamic session of both expert opinion and Q&A.

The event is free to attend but please register in advance to join us.

SPECIAL GUEST SPEAKERS

Belinda Morris: Industry journalist and editor of The Jeweller magazine for the National Association of Jewellers, on the importance of the written word in connecting with e-commerce savvy clients.

Maia Adams: Jewellery expert and co-founder of global trend forecasting company ‘Adorn Insight’, on what we might expect in terms of ‘consumer priority’ for the year ahead.

Kate Baxter: Founder and Creative Director of The Cut London, a bespoke engagement ring concierge and curated online showcase, on how to create a luxury experience via on-line consultation.

About Open House

The Fair Luxury Open Housse sessions are an opportunity to get together with the jewellery community, get inspired and find support on your fair jewellery journey.

Established designers, makers, new graduates and independent businesses – whatever stage of the ethical sourcing journey you’re at, you are very welcome.

Join Fair Luxury Open House on Zoom to learn and exchange on all things relating to ethical jewellery. By nurturing a sense of human connection and sharing information we can support each other and help to focus our individual intentions.

Take the Fair Luxury Pledge

Take the Fair Luxury Pledge

Jewellery is bought, displayed and passed on as a token of love, a reflection of our personalities or as means of communicating power and wealth. Though beautiful and sparkly on the surface, sadly jewellery is often tarnished by its journey into fruition, via supply chains that harbour social injustice and perpetuate environmental destruction.

We know that when jewellery is produced responsibly it can provide sustainable livelihoods for all involved – from the miners of raw materials right through the supply chain to the ultimate designer or retailer of the finished piece.

As individual designers, makers, traders and educators we’ve pledged to make changes and business decisions that are driven by more than just profit. In every aspect of our work we seek to ensure that we are achieving and maintaining a safe, sustainable and just industry for all. We dream of one day casting our minds back and feeling proud to place ourselves at the core of the revolution that transformed the jewellery trade for good.

We are each at a different stage in our journey towards responsible business, but we are all working on it. No matter how big or small, our collective actions will change the world. Will you join the movement?

Through the jewellery we create and the ways we run our businesses, those who make the Fair Luxury Pledge each promise to:

Conserve and restore the environment
Work in a way that is responsible, transparent and accountable
Play a role in educating and empowering others

Now, it’s your turn. Wondering how to take it from here? It’s simple:

  1. Write down your plan of action. Which tangible steps will you take this year? Big or small, your measures should aim towards reducing collective impact on the environment, supporting the people that you connect with and creating a more equitable world for all.
    You could start by vowing simply to ensure that all your office waste is recycled responsibly, or take the plunge and commit to only sourcing artisanal and small-scale gold from now on. For some tips and ideas check out our posts here or go to the Ethical Making Resource.
  2. Share your plan with us by clicking the “take the pledge” button and completing our Pledge form.
  3. We’ll send you a link to the Fair Luxury Pledge badge to share with your website visitors and social media followers.
    If you have time, why not create a page on your website dedicated to explaining your pledge?
  4. Encourage a jewellery friend to join the movement.
  5. Sign up to our mailing list and keep an eye out for email updates about our webinars and events!

With your permission we’d love to share details of your pledge on social media and, along with the wider Fair Luxury community, to support and encourage you on your journey.

Ethical Making Resource

The Ethical Making Resource

The Ethical Making Resource  is the go-to website for pretty much everything you need to know about responsible and ethical practice, sustainability and sourcing in the world of jewellery and silversmithing. It is packed with information for anyone wanting to follow more ethical practices in their business – from sourcing materials and avoiding waste to greener workshop practice and more

The launch of the site was the culmination of a labour of love for the Incorporation of Goldsmiths, pioneers of ethical practice Ute Decker and Greg Valerio and fount of materials knowledge Dr Peter Oakley. As well as being a marvellous resource we like to think it also celebrates the spirit of collaboration and openness that makes this movement special.

For more about the Incorporation of Goldsmiths visit http://www.incorporationofgoldsmiths.org/

For the ethical making resource www.ethicalmaking.org