Fair Luxury is an independent collective of jewellery industry changemakers with a shared vision for a responsible and sustainable future for people and planet. We believe that together we can create a more equitable industry.
Jewellery is bought and given as a token of love, to reflect our personality or to communicate power and wealth. But all too often it is created by a supply chain harbouring social injustice and environmental destruction. But when jewellery is produced responsibly it can provide sustainable livelihoods for everyone involved, from the miners of raw materials to the creator or retailer of the finished piece.
We want to work in a jewellery industry that shares the wealth it creates with all those who work in it: an industry that takes responsibility for ensuring safe working conditions and human rights alongside working to conserve and restore the natural environment.
Through our events and activities…
provoking honest discussion on social and environmental injustice in jewellery and seeking solutions
creating an inclusive platform to bring the industry together and give everyone an equal voice
acting as a catalyst to inspire jewellery professionals and consumers to take action and drive positive change at any level
curating practical resources to enable jewellers and organisations on a journey towards greater traceability, transparency, and responsible practice
As individual designers, makers, traders and retailers as well as advocates and educators we’ve pledged to make decisions in our own businesses that are driven by more than just profit. Each of us is at a different place on our journey to responsible business, but we are working on it. No matter how small, collectively our actions will transform our industry for the better.
Will you join us?
Ellie Air Jewellery
Lauren Davidson is the founder and designer/maker behind luxury ethical jewellery brand Ellie Air. Lauren first trained as an apprentice in Cambridge, England before moving to Florence, Italy to study at the Alchimia School of Jewellery. Upon returning to the UK Lauren launched Ellie Air in 2013 and the brand has steadily grown to the current team of 3 now based on the Jurassic Coast in Dorset.
Lauren has always had a passion for sustainability and ethical creativity in both her personal and professional lives. From the start Ellie Air has consistently strived to be ethical in the sourcing of materials/gemstones and sustainable and responsible in our workshop practices. We’re always learning and trying to improve and, during lockdown in 2020, were invited to join the Fair Luxury team.
Lauren loves long walks in the woods and playing with her golden retriever pup, Florence.
Fair Trade Gemstones
Kathy has worked in the gemstone business for over 20 years. She emigrated to Canada as a child in 1965, settling in the gold mining town of Red Lake, northwest Ontario and later in the diamond province of Guyana and then in South Africa, returning to the UK in 1974. Through the family gemstone business, she has successfully marketed Ruby and Sapphire from the Chimwadzulu mine in Malawi. She buys stones from source and is the UK and EU Representative for Columbia Gem House of the USA, a leading proponent of ethical sourcing and distribution. She is a distributor for CanadaMark diamonds from the Dominion Diamond Corporation. She is on the Council of Management for the London Diamond Bourse and is their ‘Ethical Advisor’. Her client list includes wholesale and retail jewellers committed to fair trade principles. She is a member of Women in Mining. She assists her father, David Hargreaves, a long-standing mining engineer in the preparation and presentation of consultancy reports on gemstone mines worldwide.
Susi Smither FGA, GIA JDT
Founder, The Rock Hound
With over twelve years experience in the jewellery trade Susi has honed her skills for jewellery design and goldsmithing through to gemmology becoming a Fellow of the Gemmological Association of Great Britain. After working at Holts in Hatton Garden as Stock Controller for three years, Susi felt all the building blocks were in place and in 2015 she launched her jewellery brand – The Rock Hound.
After completing her gemmological training the passion for gemstones and crystals was ignited. In order to delve deeper Susi embarked on two life-changing field trips to Sri Lanka and Tanzania. Having always been a conscious consumer it wasn’t until scrabbling around in a pile of tailings in Sri Lanka and spending days in the Umba Valley in Tanzania with a team of miners that Susi fully grasped the disparity between mine and market and the dark secrets of our industry. “Our lives and livelihoods, whilst worlds apart, are inextricably linked with the miners through gold and gemstones – and I for one, want that link to be a positive one. So when it came to creating a jewellery brand having this duty of care was at the very heart of all my decisions.”
The Rock Hound are The Gemmologist Jewellers known for taking responsibly-sourced, raw materials to create bold, design-led pieces and are proud Fairtrade licensees. Since launching the brand Susi has received multiple industry accolades in the UK and US: New Designer of the Year 2017 at the UK Jewellery Awards; International Jewellery London 2017, Editors’ Choice Award for Technical Trailblazer; Top Three among the Rising Stars in the Design Center at JCK Las Vegas 2018 and shortlisted for Professional Jeweller’s Ethical Collection of the Year in 2017 and 2019.
Head of Business Incubation, Cockpit Arts
As Head of Business Incubation at Cockpit Arts, David leads the business support team, helping some 170 designer-maker studio holders develop sustainable craft businesses. He is also responsible for Cockpit Arts’ consulting arm, which sees the “Cockpit Effect” offered to makers and organisations in the UK and overseas, and is currently working on a pilot project with the British Council, developing ways to support social entrepreneurship within the creative sector in Thailand and Indonesia. David is also an Advisory Board Member for US-based Ethical Metalsmiths a group with over 10 years’ experience of working directly with jewellers and metalsmiths (student, professional and hobbyist) to raise awareness of material sourcing issues and harmful studio / manufacturing practices.
Owner, Cox & Power
Rachel has worked within the jewellery industry for over 30 years and launched Cox & Power in 1994 as one of the first jewellers to combine bespoke craftsmanship with a fresh approach to retail, designing and making modern jewellery from their central London shop and studio.
As Fairtrade and Fairmined licensees they are working towards developing responsible practice both in the creation of their jewellery and building awareness through client relationships and supporting initiatives and events in the wider trade community.
Amanda Li Hope
Jewellery designer and maker
Amanda Li Hope is a London based designer-maker who was one of the world’s first Fairtrade gold licensees. With a background in sustainable architecture, Amanda strongly believes that every step in the designing and making process should be responsibly managed and have a positive impact. Every step of the making process is transparently communicated including from where the materials are sourced, practices in the workshop, to the design and manufacture of the final piece itself.
Annaloucah is an award-winning designer goldsmith based in central London. As one of the world’s first Fairtrade gold licensees, Anna believes passionately in working towards positive change within the UK jewellery industry by offering luxury without compromise.
Always a keen collaborator, Anna’s first major Fairtrade commissions were part of Livia Firth’s ‘Green Carpet Challenge’. During this time, Anna saw her bespoke, handcrafted jewellery on the red carpets of international film awards ceremonies such as the Oscars and The Golden Globes.
Whilst continuing to specialise in one of a kind creations, Anna has also recently broadened her range to include ‘ready to wear’ and limited edition pieces – so aiming to bring a little Fairtrade luxury into our everyday lives.
Stuart is a specialist in responsibly mined and fully traceable coloured gemstones, mainly sourced directly from mines in Sri Lanka and Tanzania. He runs gem trading companies Nineteen48 (www.nineteen48.com), Rubyfair (www.rubyfair.com) and Crown Gems, as well as being one of the co-founders of Fair Luxury (www.fairluxury.co.uk), a group focused on positive change in the jewellery industry and a key member of the Moyo Gemstones project (www.moyogems.com).
Stuart works very closely with local mine owners to provide a mine-to-market service, from extracting the rough gem material and the cutting and polishing of gemstones, right up to the sale of gems to the end customer, both wholesale and retail. The emphasis throughout the supply chain is on maximum transparency and fair benefits to everyone involved.
Stuart’s companies support charitable projects in both Sri Lanka and the UK and he is also committed to educating the widest possible audience about the issues within the jewellery sector. He is supportive of many initiatives and programmes within the industry which are trying to improve conditions and benefits for those involved in all stages of the supply chains for diamonds, precious metals and coloured gems.
Operations Manager, Levin Sources
Levin Sources provides research & advisory and training & facilitation services to businesses and interested stakeholders along mineral value chains. Their work enables responsible mining and sourcing and best practice artisanal and small-scale mining. Levin Sources creates customised solutions for clients to address sustainability issues and build resilient futures.
Jane provides administrative and operational support for all the team at Levin Sources. She runs the global operations and supports staff, associates and clients across four continents. Jane uses her strong administrative and communication skills gained from over 25 years in private sector operations to manage finances, contracts, human resources, travel, and back-office functions.
The company’s work encompasses both the downstream segment (jewellery) and the upstream segment (mining, trading, transport and refining) and aims to raise awareness along the jewellery supply chain to go beyond compliance to achieve broader sustainability and international development goals.
With over 15 years in the fashion, textile, and jewellery sectors, Victoria is Co-Founder and Senior Consultant at V&V where she supports companies to define and implement sustainability strategies; and to source and produce responsibly. Her background across the manufacturing, retail, NGO and accreditation sectors mean she brings a holistic approach to business growth – resulting in positive commercial, social and environmental impact.
She has a proven track record in establishing long term, profitable business relationships and building supply chains to bring product to market for leading brands. Notably, she led the commercial strategy for Fairtrade Gold, which saw the scheme grow from concept to industry leader in ethical gold.
Victoria is also the Women’s Jewellery Network Ambassador for Ethics and Sustainability; author of the Fairtrade Gold Sales Ambassador training course, and a Fair Luxury team member.
Image: Emma Hare
Founder, Lebrusan Studio
Arabel Lebrusan, studied gemmology, jewellery and fine arts in Spain and Holland, before arriving in London to take her MA in jewellery design at the prestigious Central Saint Martin’s School of Art and Design.
Prior to that, years spent visiting jewellery factories and production lines around the world provided her life-changing insight on the impact of non-ethical practices on the environment, workers and communities.
Upon graduating, she set out with a very clear vision and a passionate determination to establish herself as a champion of ethical jewellery design and production. Following a three-year stint as Creative Director of Leblas Jewellery in London’s Sloane Street, she launched her own exclusive signature collection.
Today’s Arabel Lebrusan designs are tomorrow’s heirlooms to treasure, each iconic piece created with a passion and Fairtrade and ethical principals at its heart. Made by master craftsmen in the UK and in her native Spain they are worn by stylish women the world over, from Queen Letizia of Spain to Hollywood actress Sienna Miller.
When she is not creating stunning jewellery, the multi-award winning designer and gemologist uses her success as a platform to continue promoting the importance of ethical jewellery to a wider audience. A passionate voice for industry change, she recently added National Associate of Jewellers UK Jewellery Designer of the Year 2017 to her growing list of accolades.
Creative Director, Untold Jewellery
Liz Stovell is a London based designer-maker. As a bespoke jeweller each piece is unique, but what is consistent throughout her work is the aspiration for traceability in the materials supply. Liz’s brand, Untold Jewellery, is proud to be Fairtrade gold registered, and partners with gemstone dealers who work with people welfare at the forefront of their business models.