This Fashion Revolution Week, April 22 to 28 2019, we want jewellery lovers to start asking their favourite jewellery brands ‘who made my jewellery?’ and ‘who mined my gold?’
We’re campaigning to bring more transparency to the jewellery industry and spotlight jewellers who are already making impact so it’s a great opportunity to highlight your own responsible practice and let others know what you are doing.
Everyone in the jewellery supply chain, from designer makers and brands to stone cutters, manufacturers and miners is invited to join in – here’s how:
Ask the people in your supply chain to take a selfie with the campaign’s ‘I made your jewellery’ banner. You can download it in pdf form here
Post your images on social media during Fashion Revolution Week and beyond, using the hashtags
Tag us at @fairluxuk so we can share your posts and amplify the message. @fairtrade and @fairmined are getting behind our campaign too so tag them and @fash_rev too.
Ask your clients and friends to get involved and share the message too by asking “who made my jewellery?” (click here to download “who made my jewellery”)
Encourage them and your suppliers to post on social media too – and don’t forget to respond!
The Fashion Revolution movement has raised awareness of the challenges in fashion manufacturing and caused people to question brands on where and how clothing is made. We want people to think the same way about the story and people behind their jewellery and asking where their gold and gemstones came from. Find out more about Fashion Revolution and download campaign resources and artwork at fashionrevolution.org
Let’s get together and make some noise for the jewellery world this Fashion Revolution Week