The CO Jewellery Hub

Common Objective (CO), a pioneering tech solution for sustainable fashion sourcing, has launched a Responsible Jewellery Handbook designed to support the jewellery trade to make more ethical business decisions. The site brings together resources from industry experts, including the Incorporation of Goldsmiths,  to create a consolidated hub of information, tools and suppliers.

The pressure on luxury brands to take responsibility for their impact continues to grow, however the majority of campaigns to-date have been dedicated to the apparel and footwear sectors – the G7 Fashion Pact and London Fashion Week Extinction Rebellion protests being the most recent organised efforts from both industry and consumers.

Common Objective believe the jewellery industry will ultimately fall under similar scrutiny and therefore jewellers have a real need to understand how to work responsibly whilst continuing to run a financially viable business.
The Responsible Jewellery Handbook aims to help the trade do just that.

The handbook explores topics such as:

  • Supply chain transparency
  • Circularity in jewellery manufacturing
  • Ethical materials
  • Industry accreditation

CO’s platform also provides tools on understanding risks and opportunities, and how to put in place strategies to set and meet your responsibility goals

Fair Luxury’s own Victoria Waugh, has been supporting CO to develop the handbook and believes it’s essential for the trade, ‘CO brings together resources from across the sector to create a comprehensive tool for the jewellery industry and, crucially, provides a platform for responsible suppliers, brands and retailers to connect across the globe.  It builds on learnings from the fashion and textile sectors, to provide jewellers with proven strategies for working responsibly.’

The handbook will continue to be co-created with experts and partners throughout 2019-20, the end goal being a comprehensive and practical reference point for the jewellery trade.  It is free for individuals to sign up www.commonobjective.co